The Future Red Cross and Red Crescent



1. Understanding the Environment

January 2018 – Ongoing until the end of the process

Exploring through research, interviews, horizon scanning and extensive consultations with National Societies, what the world will bring to our doorstep in the next 10 years, including how other organisations and governments are adapting to this emerging future.

2. Our Ambition

June 2018 – December 2018

–Ongoing phase–

Using a design approach and building off the trends analysis, develop visions of how we will operate in this emerging future. Explore our role, how we organize and structure ourselves, what areas we could focus on.  Build design principles for an organization that can be successful in the coming years.

3. Our Path –Getting to there from here

January 2019 – October 2019

Articulating the form and content of the Strategy, developing key focus areas and indicators, to achieve our ambition. Presenting drafts, seeking feedback and iterating to the final version.